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How Long Does It Take to Convert Leads Into Clients?

How Long Does It Take to Convert Leads Into Clients illustration of clients, revenue generation notes, and a shopping cart icon.

How Long Does it Take to Turn Leads Into Clients? Too many entrepreneurs and small business owners struggle to turn leads into clients. With a few strategic steps converting more leads into customers can get easier. The length of time it takes to make this happen can vary depending on a number of factors. In […]

How To Create A Marketing Plan For Your Expert Business

Did you even think about having a Marketing Plan when you first got started with your expert business? Most new entrepreneurs don’t. Maybe you went through the requisite ‘Business Plan’ process. Maybe not… More likely, you ‘finally’ got fed up with your 9-5, and started looking for another way to make a living. You found […]

Privacy and Your Business Health

In my last article (read it here), I went into more detail on the actions you can take to get ready for the upcoming changes with Facebook and iOS 14. Today’s article is more about you. It’s about making sure your business is compliant while protecting your business: privacy and business health. Here’s the thing, you […]

Sales And Marketing Are Key For Digital Entrepreneurs To Thrive In Tough Times

It’s the age-old problem…we love to buy things, but we hate when someone tries to ‘sell’ us something. So, what if learning just a little about marketing could make selling a lot easier for you? THIS is the number one objection I get from entrepreneurs who are struggling to grow and scale their businesses – […]

Should You Use Custom Conversions Or Standard Events For Your Facebook™ Ads?

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This question seems to come up a lot.  It’s easy to find endorsements for both Custom Conversions and Standard Events for Facebook™ Ads. Over the last 5 or 6 years there have been varying opinions on which method is best for accurate data. So, let’s chat about the benefits of each, what I recommend, and why. […]

Business Growth Lessons From The Tortoise And The Hare

tortoise hare business growth

You probably remember the tale of The Tortoise And The Hare from childhood, but not for business growth, right? Well, let me connect those dots for you. Let’s think about the story for a hot minute. The hare is making fun of the tortoise’s slow movement and asks if he ever gets anywhere. The tortoise […]

3 Ways To Turn Prospects Into Clients

3 doors | turn prospects into clients

When you first start out, you’re focused on building an audience and getting clients and sales.  Period.  This means you must turn prospects into clients with some consistency. In fact, many top coaches and consultant swear by the idea that new businesses should only focus on sales and revenue until you reach the 7 figure […]