March 8, 2021

Business Growth, Marketing, Marketing Strategy

Did you even think about having a Marketing Plan when you first got started with your expert business?  Most new entrepreneurs don’t. Maybe you went through the requisite ‘Business Plan’ process. Maybe not… More likely, you ‘finally’ got fed up with your 9-5, and started looking for another way to make a living. You found a course

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February 20, 2021

Business Growth, Business Systems, Content Marketing, Facebook Marketing, Social Media Marketing

In my last article (read it here), I went into more detail on the actions you can take to get ready for the upcoming changes with Facebook and iOS 14. Today’s article is more about you. It’s about making sure your business is compliant while protecting your business: privacy and business health. Here’s the thing, you don’t

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February 7, 2021

Facebook Marketing, Marketing Strategy, Social Media Marketing

Just in case you haven’t been paying attention to what’s up between Facebook and iOS 14 from Apple in the last few months, let’s catch you up now… You know, in case you were distracted by, say, a pandemic, election chaos, I’ve got you covered here. If you’ve followed me for more than 5 minutes, you know

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September 24, 2020

Facebook Marketing

This question seems to come up a lot.  It’s easy to find endorsements for both Custom Conversions and Standard Events for Facebook™ Ads. Over the last 5 or 6 years there have been varying opinions on which method is best for accurate data. So, let’s chat about the benefits of each, what I recommend, and why. What’s

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