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Privacy and Your Business Health

In my last article (read it here), I went into more detail on the actions you can take to get ready for the upcoming changes with Facebook and iOS 14. Today’s article is more about you. It’s about making sure your business is compliant while protecting your business: privacy and business health. Here’s the thing, you […]

Should You Use Custom Conversions Or Standard Events For Your Facebook™ Ads?

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This question seems to come up a lot.  It’s easy to find endorsements for both Custom Conversions and Standard Events for Facebook™ Ads. Over the last 5 or 6 years there have been varying opinions on which method is best for accurate data. So, let’s chat about the benefits of each, what I recommend, and why. […]

Three Facebook Advertising Myths And How To Overcome Them

facebook advertising myths

Overcoming Facebook Advertising Myths It seems every month or so another one pops up on my radar… Another business owner who has some misperception of Facebook Advertising.  Or maybe they have followed bad advice and are just afraid to try again. Regardless of the reason, I like to address the myths surrounding Facebook Advertising in […]

It’s Hip To Be Square: Social Image Dimensions for 2019

social image dimensions

Does It Feel Like The “Suggested” Sizes For Social Image Dimensions Are Moving Targets? After almost five years of running pay per click ads on Facebook and other platforms, this is a question that consistently comes up from new marketers. “I just saved some templates, and why is “it” asking me to change my image […]

Tips for Successful Social Media Marketing

social media marketing

. Tips to help you Make Rapid Improvements In Your Social Media Marketing One look at the success of Facebook shows why social media marketing is essential if you want to expand the reach of your business. With so many different sites and apps and niches out there, the options are literally limitless when it […]