Prepare Your Marketing For Facebook And iOS 14 – And Other Potential Calamities
Just in case you haven’t been paying attention to what’s up between Facebook and iOS 14 from Apple in the last few months, let’s catch you up now… You know, in case you were distracted by, say, a pandemic, election chaos, I’ve got you covered here. If you’ve followed me for more than 5 minutes, […]
Should You Use Custom Conversions Or Standard Events For Your Facebook™ Ads?
This question seems to come up a lot. It’s easy to find endorsements for both Custom Conversions and Standard Events for Facebook™ Ads. Over the last 5 or 6 years there have been varying opinions on which method is best for accurate data. So, let’s chat about the benefits of each, what I recommend, and why. […]
