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Should You Use Custom Conversions Or Standard Events For Your Facebook™ Ads?

hands typing at computer

This question seems to come up a lot.  It’s easy to find endorsements for both Custom Conversions and Standard Events for Facebook™ Ads. Over the last 5 or 6 years there have been varying opinions on which method is best for accurate data. So, let’s chat about the benefits of each, what I recommend, and why. […]

Business Growth Lessons From The Tortoise And The Hare

tortoise hare business growth

You probably remember the tale of The Tortoise And The Hare from childhood, but not for business growth, right? Well, let me connect those dots for you. Let’s think about the story for a hot minute. The hare is making fun of the tortoise’s slow movement and asks if he ever gets anywhere. The tortoise […]