After training thousands of entrepreneurs and observing the six core elements among the most successful students and clients, these became the guiding pillars of our training programs, the P.R.O.F.I.T. Pillars.  All the seven- and eight-figure entrepreneurs consistently excel in these six areas. And the necessary growth elements from each pillar shift as our businesses grow.

Incorporating twenty years of developing and training sales teams while nurturing market relationships, we've created an online training business devoted to helping clients succeed. Our training and coaching programs utilize our P.R.O.F.I.T. Pillars framework along with a Success Roadmap to help stack the odds of massive success in your favor. Our signature programs are tailored to meet you where you are in your growth and help you rapidly expand toward the next level.

After all, a profitable business is just one element in your prosperous life!


Our Signature 8-Week Program

This program is designed to get you out of your head and into action in a sustainable way that creates predictable growth for your business. In eight weeks, you’ll develop your personalized system for predictable and repeatable sales and profit, implementing our Infinite Growth Marketing Formula: 

Part 1: Perpetual Leads Machine
Part 2: Repeatable Sales onAutopilot
Part 3: Ecstatic Clients, Epic Referrals with the “Ecstatic Client System”

Set yourself up for rapid growth by applying elements of our PROFIT Pillars and complete your C6 Growth Circle, so you're never guessing, only testing. 

Easily overcome tech and systems overwhelm with just a handful of necessary tools.
Know where automation saves you time, where personal touch matters and how to implement both systematically.  

Isn't it time for your Profitable Business to support your Amazing, Prosperous Life?


For those who are ready for rapid growth that includes deeper metrics, optimization, and systems, this mastermind style small group program is designed to help you soar into multiple five-figure and six-figure months.

During the program, you will:

  • Pick all the low hanging fruit to increase profitability and stop leaving money on the table.
  • Rapidly transform your cash flow by accelerating sales and conversion outcomes with simple systems that help you make more sales while talking to fewer people.
  • Create your personalized plan for repeatable and predictable profits with our launch and promotion recipes, including Penny's guidance on creating your own Quiz or Challenge promotion for your business.
  • Develop a People Plan for which positions need to be filled when, and resources for finding rock stars to add to your team, so you can confidently keep growing when you realize that 2X, 3X, or 10X growth inside the program.
  • Know your numbers - what's working, what's not, and begin to understand why with analytics and tracking across your assets and content.
  • Implement first-party and zero-party data capture to protect your assets and build audiences you control.
  • Incorporate multi-platform marketing and advertising so all your eggs aren't in one basket.
  • Incorporate my marketing seasons calendar for your business, so you can enjoy your life while creating abundance in your business.
  • And so much more...

Inside Ascend Business Coaching, you'll explore all six PROFIT Pillars and dive in on the ones that will impact your business growth right now and as you grow. We start with a thorough assessment of your current data. Based on that information, we'll guide you to optimize what you have, make improvements as you go, and map out your personal repeatable sales and marketing blueprint.

A select group will start soon. Click the button to Apply Now and see if you qualify.


Business Consulting and Agency Services

Ace Your Ads: Multi-Platform Ads Management and Training

Getting most of your clients from referrals and realizing you can't really grow past $250k/year with that method?

This can work a couple of ways...

Option 1:

I manage ads for a handful of carefully selected clients. This is a premium service, and requires an application and conversation with me. Let's see if we're a good fit, and if your business is ready for a marketing partner.

Option 2:

Let me teach you to fish (or a team member). If you've built a business on referrals, or just aren't getting the results you'd like from your ads, then let's consider a six-month program where I get you set up for 3 months, and then we train you or a team member to take over... In the first 3 months, I set up your tracking and marketing, including ads on Meta (Facebook and Instagram) and Google (including YouTube). Then we'll run tests and get the ads and funnels converting at a benchmark that works for your business.

After the first 90 days, we'll spend another 90 days training your team to take over the ads management. 

At the end of the program you can choose to maintain a consulting relationship with me for monthly calls and emergency support. 

For most Expert businesses, the expense of an ads management partner is simply not necessary. You likely don't need complicated ad campaigns or sales funnels. Your business is probably pretty straight-forward and your marketing should be as well. This is best program to keep it simple and keep you in control of your marketing while keeping an expert on speed dial. ;)

These are our highest demand programs, and the most selective. It's important to make sure you are ready before making the investment and to make sure we are a good fit before entering into a marketing partnership.

Click the button to Apply Now and see if you qualify.


Maybe you feel like you really just need a "game plan?"  In that case, the VIP Day may be the best place to start. After your VIP Day experience, you'll walk away with clarity and a plan of action quarter-by-quarter and month-by-month for the next twelve months.

During this intensive day with Penny, you will:

  • Clarify your OKRs (Objectives and Key Results) for planning.
  • Confirm your one-year and three-year vision to put OKRs in context before planning.
  • Claim your 'me' time and schedule vacation(s) before you book promotions.
  • Get every important launch and promotion of the next 12 months on the calendar, including assets and personnel needed to execute them.
  • Plan for positive and negative unexpected outcomes, and the adjustments you can make in each circumstance.
  • Get a detailed plan for the next Quarter, including all marketing elements - ad campaigns, assets to be created, email to be written and scheduled, landing pages, sales pages, chat sequences, and other tasks. 

Here's how we'll do that:

  • Pre-work intake form and checklist so we are both prepared for your planning day.
  • One full day with Penny, executing the planning elements to ensure you always know where you're going and what you're aiming for throughout the coming year. We will complete 4 x 90-minute sessions during our day together.
  • After our planning day, you'll get 2 follow-up calls over the first 90 days to help you with real-time strategies and adjustments. 

VIP Day with Penny is $7,500.

Click below to apply and schedule your initial conversation with Penny.

Why Working With Us Is Different

It seems there's a lot of experts out there right now... and in today's rapidly changing landscape, it can be hard to see the differences between the contenders and pretenders.  

So, what exactly sets us apart?  

That's simple... People, Experience, Relationships and Integrity.

Hi! I'm Penny Kelley, and I founded Marketing Profit School to help entrepreneurs just like you learn from my experience and short-cut some of my heard-earned lessons to get faster results with your sales and marketing.

After a career in corporate sales management, I started a business and learned from some of the top names online.  Then I spent almost five years building and running sales teams and running paid ads for some of these same businesses.  In 2020 I finally turned my focus to helping my own clients get those exponential results. 

Since 2014 I've trained thousands of entrepreneurs on advertising, funnels, sales, marketing and killer client experience.  And I've personally worked with hundreds of clients to help them break through plateaus and position for exponential growth.

All this makes me the perfect person to help you take your vision and make it real and actionable with a detailed, actionable sales and marketing plan.


Quality matters.  It matters in our work and in our people.

Quality people produce quality results and relationships.

Penny and our 'small but mighty' team are committed to premium quality in every aspect of our business and services. The expert of choice for discerning clients.


Penny brings over 25 years of management, leadership, coaching, and consulting to every client relationship.

As a Certified Facebook Marketing Consultant, plus experience in Google Ads, Funnels, and Sales, she can help you put a detailed plan in place for exponential growth.


Penny's #1 Strength is Relator (Strength Finder: Relator, Individualization, Achiever, Activator, Learner).  

We put ourselves in your shoes and guide you in implementing combinations of proven sales and marketing strategies while tapping into your individual character to set you apart from your competition.


This is something that the world certainly needs more of right now.  Our word is our bond.  We have have contracts with our clients and honor our agreements.  

Penny has worked very hard over the last 25+ years to become an expert at marketing strategy and sales optimization, and respects your IP as much as her own.

Don't Take Our Word For It

See What Others Are Saying...

Cerita's Business Is Growing Exponentially!

Penny not only understands marketing, she understands people. I'm not just a business owner, I'm a human and she really gets that. She understands how important my business is to me and how I can grow WITH my business, bringing the knowledge of big-time marketers without the facade. She never pretends to be something she isn't and encourages me to do the same. I love her laugh, her energy, and her commitment to being a changemaker.

I chose to work with Penny over some big-name funnel gurus because she doesn’t teach me to hack someone else’s funnel. She helps me become more authentic, more connected, more influential, more consistent, and a better marketer.

Penny doesn’t just develop businesses, she develops leaders!

Cerita Yvonne, Relational Trauma Expert, Therapist, Trauma Coach

Sarah had her first 6-figure month, and first 7-figure year!

Marketing Profit School Sarah Mueller


Peter Li

Peter helped his Agency Clients get results faster

Penny’s guidance around the strategy for my client's funnel saved me a ton of time and energy. She was able to use her extensive knowledge of working with various businesses to show me what pitfalls to avoid and what I should be focusing on to get the best results.

I’ve also been able to benefit from Penny’s guidance in our group coaching calls where she shares insights around what’s working and what’s not working in her client’s businesses.

Being able to have access to this type of knowledge is such a huge shortcut when it comes to knowing how I should be optimizing my client's funnels.

I highly recommend working with Penny if you get the chance.

Peter Li, Marketing Consultant
Doug Van Buskirk

Doug got his highest ROI to-date

Penny is the real deal. Right off the bat, she brought us creative new ideas to restructure a funnel that had plateaued.

Those suggestions breathed new life into our business!

Our Facebook Ads performance improved significantly as a result of her direction and we achieved our highest ROI to-date while working with her.

Highly recommend!

Doug Van Buskirk, Entrepreneur

Marketing Profit School Vicki Sowa

Vicki broke through plateaus to increase sales

I recommend working with Penny to help grow your business and increase sales.

She has helped me with various parts of my business over the last few years and we consistently break through plateaus to create more abundance in the business.

Vicki Sowa, Entrepreneur
Marketing Profit School Lucy Bucklin

The Best Thing That Happened to me and my business!

Need the push to take your business traffic to the next level?

I was able to use social media and bring in new leads and new Clients! With Penny’s help I was able to take my knowledge to the next level! 

Lucy Bucklin, Coach

Custom Projects

Subject To Availability

build a chatbot sequence

Maybe you've heard that chatbots are back! After a couple years in purgatory, broadcasts and follow-ups are allowed again. Our team can help you implement one or more chatbot sequences for your business.

Sales Training

With more than 20 years in professional sales and sales management, Penny can help you develop and implement a sales program that fits your business, or help train you or your team to optimize results.

Build a quiz funnel

Whether you're starting from scratch or you took the Masterclass but didn't have time to finish and get your quiz running, we might be able to help you finally get that quiz funnel launched! Book a Call to get started. 

Launch Ad Planning

Get personalized help designing and implementing your product launch ad campaign(s).  This includes review of your funnel and offer, launch timeline review, campaign structure, audience testing, ad testing & optimization.

Custom Projects

Don't see your project here?  Schedule a call today to see if we can help you - or if we can connect you with someone in our 'Billion Dollar Rolodex.'

Not ready for big projects yet? CLICK HERE for our DIY Courses.