September 2, 2020

Business Growth, Marketing

You probably remember the tale of The Tortoise And The Hare from childhood, but not for business growth, right? Well, let me connect those dots for you. Let’s think about the story for a hot minute. The hare is making fun of the tortoise’s slow movement and asks if he ever gets anywhere. The tortoise replies that he

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June 17, 2020

Marketing Strategy, Profitability, Sales

When you first start out, you’re focused on building an audience and getting clients and sales.  Period.  This means you must turn prospects into clients with some consistency. In fact, many top coaches and consultant swear by the idea that new businesses should only focus on sales and revenue until you reach the 7 figure mark.

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June 11, 2020

Content Marketing, Lead Generation, Social Marketing

How exactly do you position content to connect with your audience? Do you think a content marketing plan that attracts leads and prospects is just about the headlines, search engine optimization (SEO) and copywriting? Or is there more to it? Do you practically break out in hives when you think about all the steps to do keyword research? When

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June 8, 2020

Audience Building, Marketing

Are you baffled at how to build an audience that engages with your content? Need more quality responses to your questions? We’ve all been there… You put in a ton of work researching and compiling a that ‘just-right’ article or video content. The you click ‘publish’ and – nothing.  It’s like your baring your soul in a

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May 13, 2020

Branding, Social Media Marketing

Why is it so important to integrate your personal branding into your marketing? Let’s start with the fact that people buy from other people, not businesses or brands.  In our digital age, what we crave most is connection. Seth Godin says, “Connect, create meaning, make a difference, matter, be missed.”Source: Relationships Start With A ConnectionIn this

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