September 24, 2020

Facebook Marketing

This question seems to come up a lot.  It’s easy to find endorsements for both Custom Conversions and Standard Events for Facebook™ Ads. Over the last 5 or 6 years there have been varying opinions on which method is best for accurate data. So, let’s chat about the benefits of each, what I recommend, and why. What’s

Read More

September 2, 2020

Business Growth, Marketing

You probably remember the tale of The Tortoise And The Hare from childhood, but not for business growth, right? Well, let me connect those dots for you. Let’s think about the story for a hot minute. The hare is making fun of the tortoise’s slow movement and asks if he ever gets anywhere. The tortoise replies that he

Read More

June 17, 2020

Marketing Strategy, Profitability, Sales

When you first start out, you’re focused on building an audience and getting clients and sales.  Period.  This means you must turn prospects into clients with some consistency. In fact, many top coaches and consultant swear by the idea that new businesses should only focus on sales and revenue until you reach the 7 figure mark.

Read More

June 11, 2020

Content Marketing, Lead Generation, Social Marketing

How exactly do you position content to connect with your audience? Do you think a content marketing plan that attracts leads and prospects is just about the headlines, search engine optimization (SEO) and copywriting? Or is there more to it? Do you practically break out in hives when you think about all the steps to do keyword research? When

Read More