It’s the age-old problem…we love to buy things, but we hate when someone tries to ‘sell’ us something. Right? THIS is the number one objection I get from entrepreneurs who are struggling to grow and scale their businesses – it’s some variation of “but I can’t sell,” or “I don’t like selling…” You get the idea… A
This question seems to come up a lot. It’s easy to find endorsements for both Custom Conversions and Standard Events for Facebook™ Ads. Over the last 5 or 6 years there have been varying opinions on which method is best for accurate data. So, let’s chat about the benefits of each, what I recommend, and why. What’s
Business Growth, Marketing
You probably remember the tale of The Tortoise And The Hare from childhood, but not for business growth, right? Well, let me connect those dots for you. Let’s think about the story for a hot minute. The hare is making fun of the tortoise’s slow movement and asks if he ever gets anywhere. The tortoise replies that he
Marketing Strategy, Profitability, Sales
When you first start out, you’re focused on building an audience and getting clients and sales. Period. This means you must turn prospects into clients with some consistency. In fact, many top coaches and consultant swear by the idea that new businesses should only focus on sales and revenue until you reach the 7 figure mark.
Content Marketing, Lead Generation, Social Marketing
How exactly do you position content to connect with your audience? Do you think a content marketing plan that attracts leads and prospects is just about the headlines, search engine optimization (SEO) and copywriting? Or is there more to it? Do you practically break out in hives when you think about all the steps to do keyword research? When